WINE WRITING


”As a wine journalist, I try to remain objective in my assessments. However, my taste, as well as yours, is individual, influenced by genetic factors as well as a lifetime of taste experiences. Following my wine writing you’ll get the hang of what my taste is like. In short, I value fruit purity and intensity, authenticity, liveliness and aging potential.

Regardless if you share my taste, I try to make my wine judging useful to you. I assess the wine as an entirety, drawing you a holistic picture of what is the essence of its aroma, texture and structure. In order to make the wordy descriptions universal and exact, I have chosen to use the 100 point scale. However, as I find potential too vague to give points to, I rate the wines based on their current drinkability.

Additionally, one must never underestimate the power of situational factors in tasting wine. Good company, mood, atmosphere, food, as well as stories will make any wine show its best. Both knowledge and emotion may enhance enjoyment when it comes to wine.”

Essi Avellan MW

FINE CHAMPAGNE MAGAZINE

SCANDINAVIAN & EUROPEAN FINE WINE MAGAZINE

DECANTER

THE WORLD OF FINE WINE

TONG

GLORIAN RUOKA & VIINI

NEWSPAPERS